The blend of creative talent and industry experience within our tight knit team enables us to provide a myriad of services. Print, merchandising, packaging and beyond are some of the natural extensions of our design roots. We thank you for taking the time to review our services section and encourage you to contact us to learn more.
At the core of our organization is a group of creative professionals accomplished in graphic, structural and industrial design. We recognize that every marketing endeavour communicates a message about your product or service, and carries the responsibility to create, condition and position you within the marketplace. Providing a consistent message across mediums is paramount towards building brand awareness, brand equity and long-term loyalty. Intelligent, well-organized design can convey a message subtly, flamboyantly, quickly, and completely.
Logo development is the bedrock unto which every other element stands. It shapes, influences and engages your audience on every level. It is a visual message that remains etched in their memory, and will evoke an emotion every time it’s seen.
We submit a detailed questionnaire that establishes the criteria, and framework for your logo. With this blueprint in hand, we present two to three initial renderings for consideration, and begin the honing process. It is without a doubt, one of the most collaborative efforts we undertake with our clients. At the end of the process emerges a creative statement that will watermark every endeavour.
Working in tandem with your logo, mission statement, and corporate culture, we create a branding strategy that positions your product or service in a manner best suited to your target market. Effective branding will communicate your company’s values and standards, while attracting and influencing consumers’ perception and buying practices. Delivering a consistent and familiar message builds equity and loyalty in your product or service. Consumers will respond to branding that speaks to their emotions, and will infer a level of performance and credibility beyond the purchase. We carry the expertise to create a branding framework that is tailored to your needs, alongside a range of manufacturing services to ensure harmony across implements.
A company brochure is a permanent hard copy of who you are. It conveys your philosophy, your brand, and strives to create a calculated impression on the reader. Its purpose can be a call to action, a carefully scripted message, or a consumer resource. But no matter what its goal, its influence is undeniable.
Print design has a variety of checkpoints that impact its effectiveness. The size, the balance of text and imagery, the way it folds and performs, and the canvas unto which you choose to place everything – the stock. We strive to blend all these elements with competence and style while ensuring it speaks to your overall branding strategy.
Think about what happens when you pass your business card to someone new. An immediate impression is formed. The question is - what did I say? Often referred to as the tiniest billboard in the world, your card can quickly and effectively convey your philosophy, your brand and your skills.
Stocks, colours, fonts and finishes all communicate something. When designing cards, we fuse all these elements to create a marketing piece, that doubles as a card. Take your contact information to a new level by making your cards a sales piece long after you’ve left.
Stationery must be on your marketing radar. It is an important element in shaping your corporate image and offers a plentitude of real estate to communicate your brand. Its tactile aspect coupled with the design and layout is a powerful tandem when handled by the recipient. Although letterhead may seem a simple undertaking, there are a variety of points to consider: will it be printed two sides, what type of copy process does your office employ, how many colours and of course, the stock. Do you like a linen style paper, what about the sheen, the weight, and the composition?
In today’s electronic driven marketplace, e-marketing has become an integral part of forward thinking corporations branding strategy. Its unmatched ability to place specific information in front of a targeted audience is extremely powerful, and incredibly effective. Coupled with a cost ratio unmet by many other forms, and it’s easy to understand its appeal and likelihood for continued growth.
We offer the skill set to create and develop electronic newsletters, brochures, and presentations that will capture the recipient’s attention, and drive results. Whether you’re sending corporate information, a call to action piece, or some form of resource, call us and make your next e-blast remarkable.
DISPLAY - STRUCTURAL & GRAPHIC
Merchandising can be an integral part of your marketing efforts. Our structural and industrial designers work in tandem with the graphics department to create and develop spectacular, cost effective displays. Whether your requirements are permanent or non-permanent positions, we have the experience, talent and know-how, to guide you through the retail jungle. Wood, metal, acrylic and corrugate are a few of the substrates we command, and have worked with clients in the food industry, consumer goods and cosmetics to name a few. We recognize that displays are often the last chance to communicate your message to the consumer, so clever and intelligent design is paramount.
PACKAGING - STRUCTURAL & GRAPHIC
Intelligent, well-designed packaging adds an extraordinary amount of equity to a product while significantly contributing to its brand appeal. Consumers often make purchasing decisions based on packaging’s ability to captivate their interest and communicate its benefits. A product’s quality, and associated lifestyle can also be implied through effective graphic treatment, and structural ingenuity.
When creating and developing a product’s packaging, size, target market, retail deployment criteria, materials and manufacturing methods are jointly examined in the initial concept meeting. This tactic allows us to forge a synergy within the overall process and create remarkable packaging that stimulates the consumer’s senses, and drives purchases.
Our print services run the gamut from digital and sheet fed to full size web. We will guide you through the plethora of checkpoints, stocks, and bindery options to make your piece remarkable. If desired, we will press approve your job or enjoy your company at press time, on a schedule that meets your needs. We recognize the effort that has preceded the print stage, and are diligent to ensure an error free finish.